VISION : Our vision serves a road map and guides every aspects of our business to accomplish the continuous sustainable quality growth.
MISSION : Our mission is to serve the customer by offering high quality innovative products at affordable price to build a life time relationship with the customer.
VALUES : We are a trusted brand in the country and this is through a superior quality of wide range of products and delivery to the customers through our reputed channel partners. We are a true value driven products company offering to its customer’s very affordable and hight quality standards.
PEOPLE : Be a great to work where people are inspired to be the best they can be.
PARTNERS : Bring together a winning combination of customers and vendors to create a mutual, enduring value.
PRODUCTS PORTFOLIO :To introduce portfolio of products that satisfies people’s desires and aspirations.
PROFITS : Maximise long term returns to share owners while being mindful of all our responsibilities.
PRODUCTIVITY : Be a highly effective, lean and fast moving organization.